In June 2018 I graduated from Thomas More Mechelen, where I studied interactive multimedia design.
In 2017 I have worked at Wunderkraut as an intern, assisting the lead designer in wireframing and user interface design for big clients such as the Flemish Government, Thomas More and Doctors Without Borders.
Last year I did my internship at the Antwerp Factory. Most of the time I did UI/UX, but there were some graphic design and branding projects too!
Branding Illustration UI/UX design Video Photography
This is the brandbook of a designer named Taki. The book contains all you need to know about how the brand should be used on digital products, printed products and marketing, ensuring it remains consistent throughout. This brand was created with a lot of passion. Using this brand correctly is extremley important to me.
Going on adventures and getting out of my comfort zone inspired the creation of my identity.
TAKI AS A PERSON
As a person I am a guy who loves adventures. Staying inside all day is a no go for me.
I'm an honest guy and I like to keep it funny & playful.
My biggest hobby is snowboarding. I love snowy mountains, fresh air and mindblowing views. When there's no snow I like to go for walks or even go hiking.
Mens sana in corpore sano, a healthy mind in a healthy body. I like to go for a run to keep my body fit. Add me on the Nike Running Club app, maybe we can run together some time!
TAKI THE BRAND
I called my brand Taki because all my friends call me that way. It's short, simple and easy to remember.
As a designer I do my work with passion. I make digital products, brands, prints, and I also design for the web.
For me it's really important that I make progress in my carreer to become a better designer, and learn from my mistakes and from other designers and creators.
Throughout the desiging process I try to stay positif all the time.
Tone of voice.
Altough Taki is more of an introvert type, he likes meeting new people.
Straight-forward, honest and confident talking with a little 'hang loose' 🤙.
Taki is an energetic person that spends most of his time outside, but his tone of voice is rather chill than energetic.
Keep it positif, Taki always looks on the bright side. Highlight the good & fun stuff!
It's not just a logo, it's a unique storytelling visual.
My branding identity needed to be something simple, authentic and personal. After a while I decided to make a typographic old school badge logo. It's simple, and it has that kind of adventurous style that I like about it. It could be like a patch to put on your backpack.
The logo stands for three core values, they apply to me both as a designer as well as personally.
It reflects the adventurous vibes, I like to explore, not only as a person but also as a designer. Explore new styles, new designers & artists, new designing processes,... Getting out of that comfort zone and discover new things.
It's also an authentic, old school badge logo. It's about using shapes, colors and typography in their purest form, showcasing their strengths instead of trying to hide their weaknesses.
The typeface is a robust and thick slab font that reflects the eagerness and ambition. The will of learning and becoming a better designer and entrepreneur.
Logo usage guidelines.
It's essential to the succes of the name that the logo is always used with respect in every application according to the branding guidelines. Taki's logo is responsive to assure that it is always recognisable and easy to read in any size displayed.
The main logo (A) will be used across brand applications. This trademark helps audiences identify Taki's digital products, prints, web presence, ads and other materials.
The primary logo (A) should be the first choice, only pick the smaller logo (B) when the primary logo can not be displayed at a size of 90px or bigger.
The icon (C) version can be used as favion or when the logo needs to be really, really tiny.
LOGO COLOR USAGE
The logo should always be black (#161616) and white (#FFF). If the background is dark, the white version (B) should be used. If the background is light, then you should use the black (A) version.
LOGO CLEAR SPACE
The clear space is defined as the height of the letter 'T' from Taki. This minimum space should be maintained as the logo is proportionally resized.
LOGO WITH IMAGE BACKGROUND
The logo can be displayed on an image, if you make sure the image is relevant to the brand and the logo and the type aren't obstructed by the image. Always use the logo with the letters cut out to get the best result with an image as background.
CORRECT LOGO USAGE
Make sure the color contrast is high enough. When the image is dark use the white logo, when the background is light use the black logo.
The logo usage guidelines should be respected at all times. It should be used as in the documentation and not otherwise. Don't adjust the colors, don't rotate, skew or stretcht the logo, don't use gradients,... You get the picture.
THE BODY TYPEFACE
Merriweather serif. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
THE SUBTITLE TYPEFACE
GT Pressura Light in caps. ABCDEFGHIJKLMNOPQRSTUVWXYZ
THE HEADER TYPEFACE
GT Pressura Light. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Colors and photography
White: #FFF; Black: #161616; There are no other specific colors used in this branding. Colors come from the photography that is used throughout the branding.
Photos are used to color up the designs and add some saturation. Make sure the photos are relevant to the brand, adventurous and/or design related. Also don't forget to use the filter overlay. DOWNLOAD FILTER